Page 107 - เธกเธฒเธฃเธขเธฒเธ—เน„เธ—เธข

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Thailand has its own unique set of etiquette and customs.
It denotes core values which have been demonstrated in the Thai society
over a long period of time. Some of the concepts and terms that can
reflect Thai identities include politeness, modesty, appropriateness,
respect for seniority, showing honor to each other, guiding principles and
proper manners in various occasions among others. The Thai etiquette
has been widely recognized as a code of conduct, embodying rules of
peaceful coexistence and friendly cooperation with each other in the
society.
The Ministry of Culture has determined main policies to preserve
and promote our cultural heritage as well as to take pride in Thai culture by
initiating the Thai Identity project encompassing various cultural activities
in order to raise awareness of being Thai.
The book, โ€œThai Etiquette, Etiquette in Society,โ€ published
in both Thai and English by the Department of Cultural Promotion,
is in pursuit of the Thai identity project. It is overall aimed at
encouraging students, members of the general public and organizations
including friends of Thailand to have some perception and understanding
of the guidelines which handle the way a responsible individual should
behave in the Thai society.

(Mr. Itthiphol Kunplome)
Minister of Culture