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    <pre style="white-space:pre-line"><code>HOLISTIC ELEGANCE FOR THE ADMIRER ARCHETYPE  THAI TEXTILES 29

HOLISTIC                                                                                      TADA VARICH
   ELEGANCE

         FOR THE ADMIRER ARCHETYPE

   Every society has memories filled with beauty and                 เธฅเธเธน เธเธเธด เธฅเธธ
charm, and the ideal beauty for each era has its own distinct
character. Elegance is not only defined by opulent luxury       LUKPIKUL
but also by an APPRECIATION FOR THE VALUES of
approachable items such as our arts and cultural goods as well   THAITONE COLOUR
as stories from the past. DESIGNS WHICH EXHIBIT                            C10 M85 Y90 K0
THE BEAUTY OF THE MATERIAL would be                                       T2030
appreciated by The Admirer archetype. Simple silhouettes
could be redesigned to reflect a more modern simplicity.              เธ”เธเธด เนเธ”เธเน€เธ—เธจ

   HER MAJESTY QUEEN SIRIKIT THE QUEEN                          DINDANG
MOTHER IS LOVED BY HER PEOPLE AND                                   THAT
ADMIRED BY THE INTERNATIONAL PRESS AS
ONE OF THE WORLDโ€S BEST DRESSED WOMEN.                            THAITONE COLOUR
Her Majestyโ€s patronage has transformed traditional                        C40 M100 Y100 K10
Thai textiles from local use to international recognition.
Through her interpretation of traditional Thai costumes,                  T1040
She set a new standard of Thai identity, something The
Admirer greatly values. Famed French couturier, Pierre                เธ”เธเธด เนเธ”เธเธ•เธ”เธฑ
Balmain, created many of the outfits Her Majesty the
Queen Mother wore in her state visits to Europe and the         DINDANG
United States with form-fitting hourglass silhouettes                TUT
of THE CLASSICAL 1950โ€S, EMPHASIZING
FEMININITY WHILE REMAINING MODEST.                                THAITONE COLOUR
Enhanced by the use of hand-woven Thai silk, his designs                   C50 M100 Y90 K25
resulted in a new definition of beauty melding Western
fashion with exquisite Thai materials. For Westerners at                  T1050
the time, Her Majestyโ€s balance between appropriate
attire and Her refined taste and poise, made her the
personification of effortless beauty.</code></pre>
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